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However, I have yet to generate a usable income form those visitors and my target is to get to 10,000 per day.
That said, I consider my website to be a success and I have built it up out of nothing. I'm actually quite proud of it and my forum community hosts some of the most knowledgeable commentators in my arena. I have made some very dear friends through their participation in my website and I have sure learnt a great deal.
What is your benchmark for success?
Success is then a step toward those targets, be it income, profit, visitor numbers, visitor participation ... depending on the site.
The sites where I have set formal targets do much better than those that I set up 'for love', maybe because I monitor them more closely, and realign them if they aren't performing. While the 'personal interest sites' are allowed to do much as they please.
I took a site that got around 900 hits per month and now its up to 5000, now that's not a lot in the grand scheme of things but in our very small niche market its a success.
Its now a usable point of sale for company employees with a lot of industry related info.
Much the same with web sites, is it fit for purpose and meet the targets appropriate for that purpose?
Then I started a hobby site, as a hobby and something to inform others and learn from them. Again a success, my knowledge and those of my audience increased and it was fun. Again, no money was earned.
Then I placed a couple of ads on it and realised that money could be earned. I increased the earnings above expectations, still only pocket money, and deemed the site to be a success.
The site then turned into a money-maker and eventually, with the help of a few other sites, the sites enabled me to leave my job and work for myself full time. Now that really was a success. Not only for me but for my family, I can spend more time with them.
So in my view a site is successful if it achieves the aim you have set, however humble or major. The definition of success will change as time goes on and as far as I can see, a webite(s) can provide you with almost unlimited levels of success.