my product was ripped onto a torrent, what to do?

[MWpro]

The DVD I sell online has been ripped and put onto a torrent... not only that, but when people search my product's name, the torrent site ranks #4 in the search results! This definitely has to be hurting my business, because sales have decreased since I noticed this last week.

What can I do to protect my product? If anything, what can I do get the site to not show up when people search my keyword?

[janharders]

depends on which torrentsite it is. some have a policy to remove torrents once someone believably claimed copyright. other's don't.

I don't know of any way to "rank them down", you could just try to put other pages up and try to outrank them...

[4dwebhosting]

Look through their site and try to find anything that maybe against googles guidelines and get the entire site banned..

[StoutFiles]

At the very least it doesn't hurt to notify the torrent site that your product is on there and you wish it to be removed. There's a chance they will acknowledge your request, and if not, it could be leverage if you need to take legal action sometime in the future.