Should new site generate non relevant traffic?

publicity vs getting 'useless' site visitors

[garlicjr]

A new site has a very defined market. The site does not sell product (sells advertising). The goal of the site is to rank high for specific keywords.

What do you think about getting links and hence visitors from sectors that are not necessarily concerned about the content of the site? E.g, a site for professional pilots frequented by video gamers who like flight sims. In our case we can generate traffic from web pros interested in our technology.

The +/-'s as I see them:

+ Site is new and needs publicity and links
+ For every 1000 'useless' visitors there may be 1 'vip'

- wasted bandwidth, reduced site performance
- difficulty in analyzing visitors & behavior
- getting true measure of site value for advertisers

What about the extreme case, like getting your site to the front page of digg but for the wrong reason (like office fight breaks out over iphones)?

Thanks!

[Quadrille]

I don't think you should be 100% selfish about this:

"For every 1000 'useless' visitors there may be 1 'vip'" - is it ever right to waste the time of 999 out of 1000 visitors?

In my view, there's rarely a case for 'bums on seats' at the expense of intelligent marketing. For your reasons and more, the site needs to be targetted. It isn't raw visitors numbers that count (they never pay the checks. It's conversions and ROI that matters.

If your stats look like the morning after a party, you'll never make sense of them, get few return visitors, loads of bounce, and a bankruptcy.

A well targetted site speaks for itself.

[garlicjr]

Thanks for the input. Just to clarify, I'm not talking about wasting the time of 'useless' visitors - they find the site interesting but will never buy the product you have.