Facebook - Getting Any Traffic or Not?

Talking About User Generated Citations

[martinibuster]

I know Facebook is important for networking etc. But it's a website and to webmasters part of what defines the importance of a site is how much traffic it sends. So I want to know, does Facebook deliver traffic?

I can see local search and maybe random chit chat/funwall links delivering visits. Outside of widget traffic, just user citations, does FB deliver traffic or not?

[Wlauzon]

We see virtually none from there or any similar sites. What little we do get has almost zero conversion.

[dailypress]

i get some traffic, but stats only shows the university domains rather than the actual URL.

for example this is what I get as referrals:

harvard.facebook.com
bu.facebook.com
mit.facebook.com
yale.facebook.com

I dont get many referrals, but hey, at least its coming from top schools!

[iamlost]

...does FB deliver traffic or not?

Yes.
Conversions? Eventually.

I have been targeting FB every few months for just over a year. Each 'campaign" has brought well over 100,000 'new' traffic over the following month with about a 20% bookmark rate, which is astoundingly good. I guess they like my content, which is a good thing, and shows the targeting is appropriate.

The immediate conversions (ads/aff) tend to much lower than SE traffic. However, while the direct (type-in, bookmark) traffic has been greatly jumped up their conversion rate has not much changed so those FBers who bookmarked are definitely coming back and converting later (at a much better rate than SE traffic).

[martinibuster]

Seems like targeting FB makes more sense for a wider range of sites than targeting myspace because the users are older and are there connecting across industry categories. MySpace seems to have a narrower demographic, as does YouTube for what users come to that site to accomplish (waste time?).