Forum Moderators: phranque
I'm trying to get an idea of what kind of ratios others are receiving to see how many pages the average user retrieves on each site and how long they stay.
Right now, over a two month period, 2.72:1 Impressions:Visitors. But this fluctuates depending on weekends and holidays.
On Monday through Friday, the average is 2.52:1. And on the weekends, it's approximately 2.99:1. While the ratio is higher on the weekends and holidays, there are fewer visitors. Less visitors, but they stay longer.
Anyone care to share similar statistics? Also, suggestions on what these mean would be appreciated as well. For instance, a very low ratio could mean crappy content or really good navigation :-).
I am currently receiving around 900-1200 visitors per day viewing an average of 4.82 pages and coming to the site an average of 1.28 times.
Makes sense.. if a user searches for a single keyword "widgets", then they are going to have difficulty finding what they really want. If you rank well for that search, you're likely to have a lot of people clicking to your site, not finding what they want, then going back. And this would result in a low ratio.
Another factor would definately be the type of site you run. An affiliate would probably be passing traffic right through, and a site with lots of interesting research material would be more likely to hold on to the user.
So it would make sense that sites that have lower pagerank and get most of their traffic from specific on-page keywords would have some of the highest ratios.
So it would make sense that sites that have lower pagerank and get most of their traffic from specific on-page keywords would have some of the highest ratios.
This could hold true, but could also not. Depends on the products you offer and how well your site is laid out.
I hold the same PR as other sites in the top 10. I get most of my traffic from a broad, but competitive 2-word keyword: "business widgets". I am also ranked top for and get good traffic from "business widget" and "business widget templates". There are many types of "business widgets" out there, and I only offer one type.
Even though I only offer one type, most of my sales come from the "business widgets" keyword since it has such a sheer number of people searching for it. From this I can draw that most people are finding what they want at my site when they search for "business widgets" because they travel through 4 pages on average and sales are strong.
In addition I can draw that not many people are repeat visitors because I don't offer a whole lot of constantly changing content. I offer a service, and once they get the service they forget about it until they receive their products in the mail.
Remember, ranking is nothing unless you can convert the traffic into sales (unless traffic is your ultimate objective).
Hope this make sense.
