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We have an email list with 3.5k subscribers, all opted in via our website.
Up until now we have used the newsletter feature that comes with our shopping cart (x-cart) to send out the occasional email. Each time we send out a new email we get a ton of bounce backs and I think the delivery rate is very low.
So I have been looking into using a 3rd party system as I see the advantage of using an outside company who can increase the delivery success. Plus it gets rather time consuming dealing with the bounce backs.
However I have been slightly surprised with the prices quoted. One company I contacted would charge 2.5p ($0.05) per email, which for our list would cost approx £90 ($180).
I have seen others which charge $50 a month. This is cheaper, but we don't need to send out emails very often. I would say at most once a month, but more likely once every two months. So that also works out to be quite a lot.
I'd like to know if others have had positive experiences with 3rd party mailing list specialists, and if it was worth the costs. Plus if anyone could sticky me some recommendations, then great!