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- The ability to buy, sell and transfer pages of your website.
A major problem with the internet is that the same information is repeated over and over and over again. It's something every new webmaster faces when he/she wants to create a new site. It's something everyone using search engines faces when they sift through results. It's something advertisers face when they try and pick the right sites to advertise on etc.
Imagine being able to manage your website like a manager does his baseball team. An example to give you a visual on that.
You own a site and you want to be the authority on widgets but the sector is saturated. A few quick searches and you find several pages considered authorities on their widgets related keywords. Buy them!
If you spot a pagerank 4 page that has tons of inbound links to it and the owner would be willing to sell you the page (not just the content, the entire page with inbound links, PR and all) you could add it to your sites lineup and instantly reap the benefits.
For the idea to work search companies would need to get onboard and offer page transfer services. A permanent redirect that forwards all benefits to the pages new location/domain would be needed. Established highly ranked pages would fetch a nice premium, with enough funds you could put together an all-star website and Google could take their cut(transfer fees).
Besides being an all new and potentially extremely lucrative revenue stream for the search engines it would also have the effect of consolidating the internet. People would want to raise their pages to high levels in hopes of selling them, quality would become more important than quantity again.
My friends all point out that Wikipedia would be the first bazillion dollar company on earth but then again even wikipedia doesn't rank top three on everything.
Whats to stop someone from selling and then uploading an exact copy? For starters all of the links pointing to a specific URI would forward pagerank to the new uri/domain and simply ignore the copy.
The ability to buy and sell established pages complete with all pagerank and backlinks hasn't arrived yet, is it time ?
It's not a perfect idea - but after debating it for a week it's worth more looking into in my opinion. The internet would be handled more like the stock market is today. What do you think ?
I don't think it would work because pagerank is dependant on internal website factors. You can't pluck a page and retain it's values.
The "other side" of the the group says Google could and should find a solution for that "minor detail" and they say quality pages not only could but should be transferable in full.
side note: debating web practices with your fellow fantasy ball buddies, maybe not such a good idea :p
[Site A] sell [Page 1] to [Site B].
[Site A] deliver the full page content to the owner of [Site B] and redirect the old URL to [Site B]'s new [Page 1] by the use of a 301.
In a while the new [Page 1] should retain it's value.