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I think this is a waste of the prime real estate, and people will either purchase from you or not, depending upon many factors, this not being one of them.
Anybody completed any studies on their sites with customer testimonials? Am I totally off base here?
Think about when buying on amazon, the customer reviews of the products are one of the main reasons that makes me want to buy that product or not.
Went to G and did a bit more research and decided to buy from someone else.
Guess it all depends on what you are selling and if external websites test the products.
[edited by: Visit_Thailand at 12:07 pm (utc) on April 4, 2008]
If that's the case I don't believe comparisons to Amazon are valid and I'd even go so far as to say those type of testimonials are close to useless - I doubt the majority of internet users even 'see' them anymore. I certainly would agree strongly against giving them so prominent a position as the top left of each page.