Welcome to WebmasterWorld Guest from

Forum Moderators: phranque

Message Too Old, No Replies

Digital rights group say Phorm advertising system is illegal in the UK

5:02 pm on Mar 17, 2008 (gmt 0)

Senior Member

joined:Jan 27, 2003
votes: 0

Phorm 'illegal' says rights group [news.bbc.co.uk]

As I understand it, the Phorm system downloads the content of visited websites, and uses this content to display ads to the visitor. Sound familiar?

According to the Foundation for Information Policy Research, this is illegal since both parties do not agree to the 'interception' of information.

6:21 pm on Mar 17, 2008 (gmt 0)

New User

10+ Year Member

joined:Mar 15, 2008
votes: 0

Hmmmm well while interesting in concept it does seem to violate some rights there.

Although IMO give it a few years with the amount of pressure to charge for internet usage I wouldn't be surprised if the implemented something like this.

Imagine, just like TV... you'll be surfing then a commercial will pop up on your screen that you'll be forced to watch before you can continue... *shudders* That day will come I'm sure...

6:45 pm on Mar 17, 2008 (gmt 0)

Preferred Member

10+ Year Member

joined:Aug 17, 2005
votes: 0

The BBC finally changes its tune. They were singing phorms praises first time!

You might want to see this thread The breadcrumbs you leave [webmasterworld.com]

10:08 am on Mar 18, 2008 (gmt 0)

Senior Member

joined:Jan 27, 2003
votes: 0

The Open Letter from FIPR [fipr.org] is an interesting read.

There are a number of stark similarities between things listed in the letter, and existing (widely accepted) practices:

...data may include sensitive personal data, because it will include the search terms entered by users into search engines, and these can easily reveal information about such matters as political opinions, sexual proclivities, religious views, and health.

So: according to fipr, search queries are 'sensitive personal data'.

Many users will also be identifiable from the content of the data scanned, since it will include email sent or retrieved by users of web-based email

That doesn't sound too far from ads in gmail to me.

Of course, Phorm's proposed system is more much wide reaching, but there does seem to be some potential to tread on a few other toes.

1:45 pm on June 6, 2008 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
votes: 62

Continued here: