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Ziff Davis Media Inc., the publisher of PC Magazine and the video-game magazine EGM, filed for bankruptcy protection with a plan to swap debt for new equity.Ziff Davis Media plans to swap $225 million of existing senior debt for a new $57.5 million senior secured note and at least 88.8 percent of the common stock in the reorganized company. The New York-based company has a debt-restructuring agreement with senior noteholders, it said today in a statement. Subordinated noteholders haven't agreed to the restructuring.