SEO philosophy for home page title

specific or generic?

[boromir27]

I have my site redirect from http://www.example.com/ to http://www.example.com/news. This is becuase /news is the home page of my Web site.

Webmasterworld and many other sites simply have an index page on http://www.example.com/ where they sort of present the site and maybe show news as well.

Which is best for SEO? My approach is more "direct" but on the other hand prevents me from putting in keywords in the title, such as "ACME Nice Widgets - We sell them hot!" and rather I have to do "Latest news at ACME Nice Widgets".

[ZydoSEO]

I'm not sure I see the delima... Does you 'news' page today try to sell the ACME Nice Widgets by disquising itself as a 'news' page? Or is the page actually all news with no attempt to market the product? I don't see what's keeping you from making the 'news' page's title = "ACME Widgets - We sell them hot!" if in fact that is the purpose of the page... unless of course, you don't want it to be obvious that that is its purpose.

If the purpose of your site is to sell widgets but you want to include news about the latest & greatest developments in that area then I would go w/ having http://www.example.com/ as your home page, market your product from a product page like http://www.example.com/acme-widgets/ and leave all of the news related to the widgets at http://www.example.com/news/. On the home page your can have feature news articles or teasers for the most recent, popular news articles but also market your product.