How to I compete with websites having offline market?

[lohia anirudh]

I have managed to reach in top 10 for my main keyword in Google …. But honestly I think actual competitions starts now. All the above sites have a good offline market which is helping them a lot in terms of marketing there website…. Can someone please tell me what actually I can do to give them a hard competition?

[piatkow]

Difficult. If I have a choice of ordering something expensive from a net only supplier with a warehouse 200 miles away or from somebody with a high street presence where I can go and complain in person if something goes wrong then its a total no brainer.

[thecoalman]

I'd agree with piatkow, I have even ordered products that were more expensive from a online store that has a rock solid reputation that was established before the internet. sometimes saving those few extra bucks just isn't worth it.

There is always the slash your prices suggestion but that may have an opposite effect on consumers like myself, if I'm searching for a product and I come across a vendor selling it for far less than other known reputable online vendors I won't even consider it.

One thing you can do if you haven't already is get a toll free number even if you don't use it for ordering. Also make sure to have a mailing address.

[idolw]

i am impatient. do not like to wait for my products. Can order a service online but prefer to buy goods offline unless I see HUGE difference.
So I will choose a site that has a place near me.

Maybe it is time for you to go out on the street? :)

[wrgvt]

Then there are those of us who live in a rural area where you can't simply run out and get it from a brick and mortar place. We do a large percentage of our purchases online. We've had monumental problems ordering things online from brick and mortar businesses who treat their online sales as second rate.

When it comes to online shopping, the trust factor isn't so much whether you have a brick and mortar equivalent, but how trustworthy, professional and user-friendly your web site is. If you're a site we've never heard of before, we're not likely to give you our credit card information without a lot of research first. If you're not price competitive, we won't give you a second thought. If amazon has it and you don't beat its price significantly, we'll order from amazon since we have a long and positive history with them.

[amelvin]

wrgvt touches on a possible solution, could you sell through Amazon? Use their reputation to get the first sale and then your professionalism and prices for repeat business?

Opening a shop would give your business a solid feel (as well as providing office and storage space, plus extra sales).