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Does Privacy Policy Effect Landing Page Conversion Rates?

     

narsticle

2:06 pm on Sep 18, 2007 (gmt 0)

10+ Year Member



Does anyone here feel that posted privacy policies increase conversion rates on landing pages? I recently added a privacy policy to a landing page I created and all of a sudden saw signifigantly better results on that page. I was wondering if there was any empirical proof out there proving or disproving this theory? Thanks

topr8

2:16 pm on Sep 18, 2007 (gmt 0)

WebmasterWorld Senior Member topr8 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



well personally if what you say is correct then that would be proof in your instance.

narsticle

2:52 pm on Sep 18, 2007 (gmt 0)

10+ Year Member



yes but its such an isolated incident that I'm wondering if there have been studies done on this or if others have seen similar results. I have quite a few landing pages and now I'm considering changing them all to include privacy policies.
 

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