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I have a fairly popular website in a niche market on "problems with widgets" (url www.problemswithwidgets.tld).
No I have started making a website on the more general and popular "widgets" (url: www.widgets.tld).
I am considered somewhat of an authority on problems with widgets, just by the sheer lack of other quality sites about it.
Obviously people that want to know about "problems with widgets" are also interested in "widgets" in general. However there are many websites covering widgets, where as there are fewer that cover problems with widgets. I'm having problems in getting good serps for widgets, where as for problems with widgets I'm in the top 10.
What is my best option:
1. integrate the "problems with widgets" website into the new and still unpopular widgets website? (in this case: could 301 redirects harm my rankings for problems with widgets?)
this seems to be the most logical step, however I am afraid to loose all traffic from google, (should I?) and to be considered less of an authority, because there are already many websites on widgets that also cover problems with widgets (allthough they don't allways do a good job of it)
2. leave the 2 websites as completely seperate sites, but interlinking between them (in this case: how much interlinking is advisable? Is there a danger of interlinking too much?)
3. leave the websites as they are, but have the same layout and menus so it is clear that the sites are well connected. if people click on "problems", they are directed to the problemswith... website, maybe even without noticing it. If they click on another subject, they get directed to the widgets site again
what would be best? maybe a 4th option I haven't thought off yet?