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email marketing questions

email subscibers and conversion stats

     
11:53 am on Aug 13, 2007 (gmt 0)

10+ Year Member



What is the average percentage of subscribers to an email newsletter on a website? If a website has 1.000 visitors a day and a prominent option to subscribe to a list, will there be around 2% subscibers or will it be lower or higher.

The second question is an indication of conversion after sending a mail: what is the average conversion of offers in an email?

12:06 pm on Aug 13, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What is the average percentage of subscribers to an email newsletter on a website?

it highly depends on the topic your site is covering and if the content of the newsletter is compelling enough

If a website has 1.000 visitors a day and a prominent option to subscribe to a list, will there be around 2% subscibers or will it be lower or higher.

Placement of the subscription form is important, but again it depends on what I said above


The second question is an indication of conversion after sending a mail: what is the average conversion of offers in an email?

Depends on how much your audience is trusting you, how good they are targeted. No general answers to this,
except ... "it depends"
 

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