when to launch your product's website?

so google can start indexing

[MWpro]

In 2-3 weeks I will be releasing a product of mine to be sold online, with a site dedicated to this one product. Basically at this point in time the product is not 100% complete.

My question is, when should I launch the site? Should I launch it right now so that google can start indexing it (and put a "Coming Soon" text on the Purchase page)? Or should I absolutely wait until I have the product done and ready and then launch the site?

[Quadrille]

I'd launch the site about eight weeks ago ;)

Failing that, as soon as possible. The site should have some relevant content, such that the 'real site' can use the same filenames, and be using the same keywords. You will need to be sure it makes sense, of course!

You also need to start building links as soon as possible.

All this will maximize your chances of the site earning money from day one. But the downside is the risk of disappointed visitors; so it is important that they do not feel their time has been wasted.

Depending on what your product is, you might consider a special offer of some kind at the launch date, to get people to bookmark and return.

[dickbaker]

Go live with it as soon as every link points to a real page. It's going to take a long time to get indexed, and even longer to get ranked, so the sooner your site's online the better.

[MWpro]

Great advice, thank you!

[John_Blake]

I have nothing new to say and will agree 100% on the above said. Launch your shuttle in space as asap so that you will have the chance to research and make initial optimizations when all is 100% complete.

[trooper27]

somebody did say that - weeks ago.