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A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.
The move by Nielsen/NetRatings, expected to be announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful.
Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.
Nielsen To Scrap Web Page View Rankings [news.yahoo.com]
Seriously, how are they going to tell how long a visit is on your site if there's no real way to tell when a visitor has exited and/or returned?
Well unless maybe they are going to use some pixel beacons across websites. But that's nasty.
[edited by: amznVibe at 11:45 am (utc) on July 10, 2007]
this move will make nielsen rankings account for sites that are using AJAX. Pageviews, as an advertising metric, is slowly dying... and the fact that a nielsen is willing to adopt more accurate ways of measuring traffic is a good sign of their ability to adapt.
To me, Nielsen is terrified of the fact Google now knows far more about all aspects of site and advertising performance via search click tracking and the Analytics product and could wipe out all competition in the sector with ease if they started releasing that kind of ranking data.
Google could start using Google analytics data to track which web pages for which queries receive click through and the length of time spent on the site to determine relevance, and this could affect organic SE rankings.
I agree this is stupid for ecommerce as usability problems can increase time on the site.