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U.S. Search Share: Google Shows Growth of 44.9 Percent

     
4:20 pm on Jun 21, 2007 (gmt 0)

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Google Inc.'s online search engine maintained the largest share of the U.S. Internet search market in May, according to a report released Wednesday by Nielsen/NetRatings.

Google was at 56.3% market share with 4.03billion searches.
Yahoo Inc. 21.5% share with 1.54billion searches.
Microsoft's MSN/ Windows Live was 8.4% share with 605.4 million searches.
AOL Search share 5.3%, 381million searches.
Ask.com Search share 2.0%, at 142million searches.

[nielsen-netratings.com...]

5:05 pm on June 21, 2007 (gmt 0)

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Get comfortable with the idea of Google leading in search for some time. Try as they may no one (not even Microsoft) can break the grip Google has on the search majority. It's surprising to see ask.com's share so small, they've done a lot of advertising on and offline over the last year or so. Does anyone have any ideas as to another search engine that is growing at a rate that could put them in the running against Google?
5:23 pm on June 21, 2007 (gmt 0)

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Does anyone have any ideas as to another search engine that is growing at a rate that could put them in the running against Google?

AOL

:)

5:50 pm on June 21, 2007 (gmt 0)

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I declare the search wars over!

The sad thing is the main reason Google won is because of the sheer incompetence of their competitors.

6:01 pm on June 21, 2007 (gmt 0)

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I declare the search wars over!

I think it's a fair bet that positions 1 and 2 are now locked down for the foreseeable future.
And with leadership change at Y, they may even claw back a percentage point or two (making second place almost as invulnerable as first place).

[edited by: callivert at 6:05 pm (utc) on June 21, 2007]

6:02 pm on June 21, 2007 (gmt 0)

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>sheer incompetence of their competitors.

That may be a little strong. Lets not underestimate the difficulty involved in creating a search engine on the scale of billions of pages - it's real tough. Perhaps we've become complacent that the SERPs appear in a fraction of a second, anywhere in the world.

Nope, Google have done very well, no question. Yahoo are still up there, and MS were late to the party.

The show is not over.

6:17 pm on June 21, 2007 (gmt 0)

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Meanwhile, wikipedia is rapidly becoming the default response to every single google search.

Things are changing rapidly, and measuring "search" is just a very outdated metric.

6:19 pm on June 21, 2007 (gmt 0)

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come on neil, the show must be over since yahoo and msn ONLY control over 2 BILLION SEARCHES :)
6:36 pm on June 21, 2007 (gmt 0)

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These stats are interesting because I always felt my site was ranking poorly in Yahoo when compared to G... but the reality is a numbers game. If Y had more searches, I may have more traffic from them like G...
6:48 pm on June 21, 2007 (gmt 0)

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I love statistics - they often raise more questions than they answer.

Searches represent the total number of queries conducted at the provider.

As the decline in searches at other SEs listed are orders of magnitude less than the increases at the top two - did the search pie actually increase that much or did result relevancy decrease such that more queries were required obtain a desired result?

What percentage of increased Google queries were SEOs checking standings every other minute?

I declare the search wars over!

56% is a simple majority, still lots of room to manoeuver - for everyone.
7:05 pm on June 21, 2007 (gmt 0)

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I agree with ddogg on both counts: I predict G's share will only increase.

If you had done a lot of real world searches on the other search engines over the last ten years, you would see why. Incompetence was raging until about two years ago and even now everyone is still playing catch up with G.

7:15 pm on June 21, 2007 (gmt 0)

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the report is not correct at all!

normaly
google own 90%
5% yahoo
rest 5%

i work in many companies as security adviser and never seen anyone do a search in yahoo!
yahoo and msn is kinda died.

7:29 pm on June 21, 2007 (gmt 0)

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How many of those 4 Billion searches are from Black Hatters spidering the search results?
7:34 pm on June 21, 2007 (gmt 0)

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Meanwhile, wikipedia is rapidly becoming the default response to every single google search

Remember when About.com used to be on every google serp page? Too much advertising crammed into every square inch of their site, the quality and quantity of wikipedia content blows About.com out of the water. Goes to show the difference between having payroll writers and harnessing the power of volunteers.

As far as the percentage breakdown of the report, I don't see anywhere near those stats either I see stats a lot more similar to what Testing0 stated, but I wouldn't say that Yahoo and MSN are dead, they are just getting walloped on search which is somewhat surprising when you look at alexa ratings for msn.com, yahoo.com, google.com you'd think yahoo and msn would have a lot more search market share.

7:37 pm on June 21, 2007 (gmt 0)

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The average Joe/Jane web searcher probably uses Google out of habit, not because they think or know the results are better. I think if TV shows stopped having their characters deliver lines like, "I Googled blank..." and if a TV celebrities like Oprah Winfrey said, "I use Yahoo!" more average people might be inclined to NOT be so firmly attached to Google.
7:49 pm on June 21, 2007 (gmt 0)

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i work in many companies as security adviser and never seen anyone do a search in yahoo!
yahoo and msn is kinda died.

This does not make the report incorrect.
Even though the (20k?) people in the (150?) companies you work for - use google, many more "searches" are still being done elsewhere
8:03 pm on June 21, 2007 (gmt 0)

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No suprise here, Google will obviously keep on growing its market share, MSN and Yahoo are dinosaurs. As more and more web users become more experienced and educated then they will likely go from using yahoo and msn to google more so.

Google should really have closer to a 95% share, and will eventually. At least under the assumption there will not be any new revolutionizing competitor, which I doubt the new wikipedia search engine will achieve.

Web search = Google, its that simple.

8:21 pm on June 21, 2007 (gmt 0)

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The next phase of the war involves the FTC.
9:48 pm on June 21, 2007 (gmt 0)

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Throughout the history of search engines on the internet it has looked like one was crushing the others.. They rise, they fall.. I admit that Google is looking good right now, but two kids in China are probably working on something right now that will be number one in ten years.. Just like the Google kids overtook Yahoo..

Google is too high on themselves and too corporate now.. They're losing their roots as a "do no evil" entity.. I personally do not like their dominance and would welcome new competitors, comebacks from previous players or increased market share from MSN.

10:15 pm on June 21, 2007 (gmt 0)

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"I predict G's share will only increase."

Highly unlikely.

Google will no get no more free rides as when it got chosen by Yahoo and AOL (when AOL was still a big player) as their default search service.

And no matter how much the "do no evil" guys complain to the US antitrust department about their inability to compete with Windows Vista, I see their market share in a decline in the next months.

10:27 pm on June 21, 2007 (gmt 0)

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The tone of threads like this will change dramatically once YPN & adcentre publishers gain international standing,
12:39 am on June 22, 2007 (gmt 0)

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I admit that Google is looking good right now, but two kids in China are probably working on something right now that will be number one in ten years.. Just like the Google kids overtook Yahoo..

One big difference being Google took over a market that no one wanted to be in any more... which made it ripe for the pickings.

That is not the case any more. Google does not turn blind eye to any potential opportunity... They will be tough to catch off guard..

1:23 am on June 22, 2007 (gmt 0)

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To get fair search result, we may want the share increase of other SEs.
1:34 am on June 22, 2007 (gmt 0)

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Does any one think G is spreading itself to thin?

[en.wikipedia.org...]

43 and counting.

2:38 am on June 22, 2007 (gmt 0)

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The average Joe/Jane web searcher probably uses Google out of habit, not because they think or know the results are better. I think if TV shows stopped having their characters deliver lines like, "I Googled blank..." and if a TV celebrities like Oprah Winfrey said, "I use Yahoo!" more average people might be inclined to NOT be so firmly attached to Google.
...Righto. And don't forget New York Times and The Wall Street Journal do a complete and detailed analysis every time someone at Google sneezes. (Ya gotta love how the press dotes every move Apple and Google makes.)

For the record, about 88 percent of the search traffic I see comes from G.

1:09 pm on June 22, 2007 (gmt 0)

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"I predict G's share will only increase."

That's an easy prediction to make at this point in time. Google has put such a large distance between their #1 spot and those #2 and #3 spots that it is going to be close to impossible to change that.

Google just isn't search anymore and they haven't been for quite some time. Yes, their core product is search but if you saw the army of companies they are amassing, search was just the stepping stone to things much bigger, MUCH BIGGER! Think The Gorg. :)

3:12 pm on June 22, 2007 (gmt 0)

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Google will be the leader for a while, but I'm surprised nobody in this thread gave them props for their brilliant people and their continuous improvement and focus on search. Those things are not talked about enough with that company. Bottom line is that their product is far superior and getting better every day. I'm surprised their share is not greater than it is.
3:15 pm on June 22, 2007 (gmt 0)

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Microsoft is still a much, much larger company and Google is stepping on their giant toes. Let's not use words like "impossible".

Also, hopefully this Yahoo CEO change will have a positive impact on their market share.

We do not want one search engine! As webmasters we run the risk of some of us being very rich with the majority of us being very poor.

3:22 pm on June 22, 2007 (gmt 0)

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"Google has put such a large distance between their #1 spot and those #2 and #3 spots..."

It's important not to forget that there's no way to prove the Nielsen/NetRatings as 100% correct.

It's easy for a company worth billions of dollars to influence the statistics.

5:07 pm on June 22, 2007 (gmt 0)

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herbb: I think they are spreading themselves too thin, but not as thin as Microsoft has spread itself.

Name a product, and there is a Microsoft knock-off version of it.

Good companies need to focus on consistent quality control and decide if they really want to pursue a new product line / type.

Each new product line, that is not part of the core business, is essentially a new business inside the old one. However the new business, which is risky, can damage the original brand.

This 46 message thread spans 2 pages: 46