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What is my website worth?

     
8:58 pm on Jun 14, 2007 (gmt 0)

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Basic facts, one of my sites gets 8,000 uniques a day, 4 page views a visit and earnings from various sources are (this figure is example only) $300 a day. Earnings figures go back 5 years, regularly increasing year on year to the current figure. Make me an offer for my site and I bet it's less than $200,000. Why less than that? Normal business rules value a standard business at 8 times annual earnings. My site requires no regular updates and the content will remain up to date for years ahead.

What are the rules for valuing a website, where do you go to buy or sell one?

9:31 pm on June 15, 2007 (gmt 0)

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nomis5
What market are you in has a big impact on the figure care to let us know.

We just sold one for more than that with less traffic than you get...

2:35 am on June 16, 2007 (gmt 0)

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As a rule of thumb, a web site is worth what someone is willing to pay for it. This, of course, would depend upon a variety of factors.
4:19 am on June 16, 2007 (gmt 0)

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I don't quite get your math. If your earnings are $ 300.00 a day that would
give you a valuation of well over the 200,000.00 figure at 8 times annual earnings. Unless you are talking about net earnings, which you didn't state.KF
12:38 pm on June 18, 2007 (gmt 0)

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digital point forums are good for buying and selling or sitepoint.
4:00 pm on June 18, 2007 (gmt 0)

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but why would you want to sell your site if, as you say, you don't need to update it or touch it, your revenue is at $300 a day and steadily increasing? Seems like, from what you're saying, you just sit back and watch it make money without actually doing anything. Seems stupid to sell when you could make more by just keeping it...
4:07 pm on June 18, 2007 (gmt 0)

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hawkerz does have a really good point.

If it makes you 300$ a day then I would want to keep it forever! 300 * 365 = 109,500 a year!

5:10 pm on June 18, 2007 (gmt 0)

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(this figure is example only) $300 a day

might be a lot less!

5:22 pm on June 18, 2007 (gmt 0)

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I constantly hear 8-10 months of revenue or sales.

I think websites get low valuations because of all of the #*$! factors. Like optimization for se and ads always changing causing the future earnings to be less certain, than a standard business.

Ultimately its worth what some one will pay.