Visits, Hits & Pages

Divulging your sites statistics!

[Alternative Future]

For the first time ever I have been contacted by someone (could be anyone) asking for my hit ratio and cost of 1000 impressions of banner advertisement on my site. OK this is a fair enough questions I suppose for an advertiser, but my primary concern are they didn’t give a lot away as in details about them. This could in fact be a competitor just nosing around for my site details.
What I would like to know is how most webmasters deal with this? I mean do we just tell them or do we firstly find out more about them. If we are to find out more about them what sort of questions should I be asking apart from the obvious of what type of business are you in as this is a major concern I don’t want adult sites or casinos advertising on my site… what else?

All help is appreciated.

KR,

-gs

[Imaster]

I generally don't accept advertisements from any parties directly, as thats handled by the ad networks with whom I am publisher, just like Google adsense, etc.

What you mentioned could indeed be a competitors gimmick to learn more about your statistics et al or perhaps it could also be a genuine newbie advertiser.

You could ask for complete information about the site that wants to place advertisement, their respective contacts, and you could directly contact their person and ask them wheather the mail you received has been done by an authentic hired person from their end. [It may sound a little rude, but you can always say that its your company policy and because of bad experiences in the past, you choose to use this way]

Good luck and don't divulge any confidential information to a rookie ;)

[cyril kearney]

I don't understand the need to keep these statistics secret. The entire magazine, newspaper, radio and TV industry survives with their viewer numbers readily available. If you were a publicly traded company, you filings would disclose a lot of financial information.

You might have a reason to keep them secret.

My rule of thumb would be to make my ratecard available to just about anyone that asks. I reserve the right to refuse any advertisement that is not in tune with my sites.