New twist to an old tale?

Competitors build a site for me!

[Serio]

Heres one I've not come across before, so I ask for your advice.

We are developing a website for a local company - and we were told that a competitor had registered their domain name and so we registered a new industry generic name.

Yesterday we got a call from the client asking us to look at a new site using the domain name that the competitor had registered. The site looked like it belonged to our client, it had the client's business name as a title, a company history, photos, samples etc all true to our client's business.

Guess whose phone and email addy was on this bogus pile of crap?

:o

[fathom]

Brand scam! ;)

If the competitor does ok - your client's ok.

If the competitor does something unethical like scam customers which it seem that this is a plausible explanation your client's brand will suffer regardless of whether there is any direct legal implication or not.

IMHO I would recommend to the client to seek legal advice.

[Serio]

We came up with three possible actions

1) Get legal advice

2) Expose the tawdry *** on our new site

3) Our technical director and his brothers pop down and talk him out ot it...

[edited by: eelixduppy at 9:50 pm (utc) on Feb. 18, 2009]

[tbear]

Probably a good idea to get 1/ before going for 2/ or 3/

GOod luck!

[fathom]

although 2 & 3 sound excellent - they can easily backfire and your client becomes the defendant.

Agree with tbear.