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Advertising: JWPlayer vs FlowPlayer

     

sundaridevi

5:38 pm on Jul 10, 2012 (gmt 0)



I'm thinking of moving my video sites to a new advertising solution and I'm considering using FlowPlayer or JWPlayer to play privately hosted videos.

Both players have ad plug-ins and there is considerable overlap. Does anybody have any experience with using one vs the other?

Brett_Tabke

12:50 am on Jul 11, 2012 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Used both. We ended up going with JWPLayer - simply because it was a bit easier. I couldn't find any great differences in real world application.

Kendo

1:34 am on Jul 11, 2012 (gmt 0)

10+ Year Member



What's the advantage of using these plugins? I see them utilised by CMS plugins a lot, but they are unnecessary. I only ever use a couple of lines of code to invoke either Flash or Windows media players.

If you want to play "privately hosted videos" are you happy about inbuilt options to save/download your media.

sundaridevi

9:11 am on Jul 12, 2012 (gmt 0)



Sorry my question was not that clear. I'm really interested in which player provides the best advertising solution.

@Kendo, these are players for web video. They allow you to embed videos in your html page (unlike windows media player). Traditionally they are Flash players, now they are HTML5 players too. That means if you put a movie on your server people can watch it with any device, without Flash or some other player installed. When you assume/require that the end-user has some 3rd party thing installed, you will lose some (or many, in the case of Flash).

travelin cat

1:28 pm on Jul 12, 2012 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member



We use JWPlayer in our Joomla sites. It is highly configurable and allows us to serve up videos to almost 100% of devices.

Brett_Tabke

2:05 pm on Jul 12, 2012 (gmt 0)

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Kendo, embedding is the whole key. Like in the post we did about Bryan Eisenberg:
[pubcon.com...]
The whole Video blog on Pubcon is from embedded players:
[pubcon.com...]

Kendo

4:23 pm on Jul 12, 2012 (gmt 0)

10+ Year Member



Yes, I realise they are for web video. I usually use about 4 lines of code to embed both Windows Media and Flash on our pages, but as mentioned, this topic is about advertising. I was wondering what the attraction is for those players because I am looking for alternatives in a current project. I need to control the player and not let the player control what we want.

travelin cat

2:09 pm on Jul 13, 2012 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Kendo, the JWPlayer plugin for Joomla is very configurable. I would imagine that any version of it would be similar.

I have never looked at it from an advertising perspective, but as far as controlling/configuring it, I have yet to find anything that comes close

sundaridevi

10:02 am on Jul 14, 2012 (gmt 0)



OK so nobody has tried running ads in them but everybody likes them both.

May I ask why this forum has so many people who post as "we" do xyz? Is this the Royal "We" or do people not want to stick their necks out and say "I"?

Kendo

3:10 pm on Jul 15, 2012 (gmt 0)

10+ Year Member



OK so nobody has tried running ads in them


Do you mean having the user sit through an ad before viewing what he clicked for? Not that I am against this because after all, someone is providing something that consumes billable data.

For this media servers can be configured to display an intro before delivering a request. Well that's how our Windows Media Server works, so I assume that Flash media servers can do the same.

Or do you mean display rotating ads above/below while the movie plays?

travelin cat

3:24 pm on Jul 15, 2012 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Sundaredevi,

The use of "we" (at least in my case) indicates that our company has used the product. It would be incorrect to state that "I" use the product because I was not actually doing so, but I am responsible for every thing that goes out the door. This has nothing to do with "sticking my neck out", I was just being truthful.

sundaridevi

7:33 pm on Jul 15, 2012 (gmt 0)



Do you mean having the user sit through an ad before viewing what he clicked for?


I mean TV commercial style ads. Like you now often see on YouTube. The JWPlayer and Flow Player both offer plugins that allow you to 'pipe in' video ads from big ad networks. There are a variety of different plug-in offerings that vary in price and limits, so I was wondering if anybody has any experience and can offer suggestions as to what has worked best in their particular situations.