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Syndicated Video

     
3:35 pm on Jan 19, 2012 (gmt 0)

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Hi All,

We are exploring the possibility of adding non-hosted, syndicated video content to some of our pages. The videos would be very targeted, matching the content on the page and referring keywords/user intent. The main purpose for adding this content would be increasing user engagement. At this point, I just have a few high-level general questions:

Can syndicated video be optimized for SEO benefit in any way?
Can syndicated video negatively impact SEO?
Any general, best practices for integrating non-hosted, syndicated video?

If anyone has any input, or could point me in the right direction for more information, that would be most appreciated. Thanks.
3:38 pm on Jan 19, 2012 (gmt 0)

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WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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As far as optimizing, you should definitely add a text transcript of the video to the page that the video is embedded on.
3:53 pm on Jan 19, 2012 (gmt 0)

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My concern there, assuming the video partner can provide a text transcript, is potential duplicate content issues, with the content being syndicated and all. Would you agree?
5:09 pm on Jan 31, 2012 (gmt 0)

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WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I don't see how duplicate content comes in to play here. You will have a video and the text of the video on the same page. That's not duplicate content.
5:15 pm on Jan 31, 2012 (gmt 0)

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I should have clarified- Not duplicate to our site, but duplicate in the fact that all of the other video providers affiliates would have the same text.
5:35 pm on Jan 31, 2012 (gmt 0)

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WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I see. Well, the video will be duplicate also. I don't see how you can avoid this other than not including the transcript which IMHO would be a mistake. I'm afraid these are some of the problems of selling someone else's products as an affiliate.
 

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