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YouTube Acquires RightsFlow To Help License Music

     

travelin cat

3:44 pm on Dec 12, 2011 (gmt 0)

WebmasterWorld Administrator travelin_cat is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Easier copyright management on YouTube:

Today, we’re excited to announce that we’ve acquired RightsFlow, a New York-based company that helps songwriters, recording artists, record labels, distributors and online music services manage music rights.

[youtube-global.blogspot.com...]

Robert Charlton

7:18 am on Dec 17, 2011 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Music licensing and rights management has been a major PITA in film and video production. It would be hard to overstate what a complicated area this can be to navigate for a media producer or for a copyright holder. I've seen the difficulties over the years hurt music artists and film/video makers alike.

This seems like a perfect mesh of technology and experience, and clearly, this acquisition is going to make YouTube a more commercially stable platform going forward. I'm wondering whether RightsFlow [rightsflow.com...] will continue as a rights management company on its own as well as an enhancement for YouTube's ContentID [youtube.com...] technology.

I noted this on the RightsFlow Music Services page [rightsflow.com]...

Extensive data matching techniques are used to determine copyright owner information and split percentages.

...and it made me think that Google's search capabilities applied to RightsFlow could enhance RightsFlow as an income channel in itself.
 

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