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How does video benefit SEO?



8:52 am on Dec 7, 2011 (gmt 0)

Hi all,
I've been doing a great deal of research into video optimisation and the benefit it has on search over the last few weeks.

I now know best practice for optimising and creating the videos themselves, where to put them and what to do with them. The question I have is, how does creating a video and publishing it benefit your overall SEO strategy? Does publishing a video affect your brand in SERPs? What other tertiary effects does video SEO have?



10:26 am on Dec 7, 2011 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Okay. Give. Your results, of course. :)


11:10 am on Dec 7, 2011 (gmt 0)

Yes but how, what, where and why?!


12:04 pm on Dec 7, 2011 (gmt 0)

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

danwhitehouse, you indicated research... I'm intrigued as to what you discovered. Me? Video is only available where it makes sense, and the pipes/usage/income can support it. I've always been a content provider, not a SEO maniac, and that has served me well. But I am willing to be convinced otherwise.

If, on the other hand, you're looking for secrets revealed on video ala SEO, that's not likely to happen.

Robert Charlton

7:56 am on Dec 17, 2011 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Here's a recent discussion in the Google SEO forum that I feel applies to the original question here...

Can having video help your rankings? (not just video search)
http://www.webmasterworld.com/google/4388944.htm [webmasterworld.com]

Video can help drive traffic to your site, assuming... and this is an important consideration... that there's a demand for video in your market area. If you sell bolts and nuts by the pound, eg, video might not apply.

Check out the discussion (and the related discussion that I link to). Here are two paragraphs from one of my posts in the thread which I feel summarize my answer to the question you're asking, or at least to the question asked in the title of this thread: How does video benefit SEO?....

This also takes us back to the original question, of how much of the traffic to the video hub sites ultimately rubs off on your own site. I'm viewing video as a social strategy that can both drive traffic (and links) to your site and provide onsite content and longterm onsite benefits. Engagement, I feel, is a major consideration.

Social video may not be applicable to all niches, but it's definitely a strategy to be looked at.

My answer applies most specifically to Google.


11:18 am on Feb 29, 2012 (gmt 0)

When you post a video, there are two VERY important things that newbies overlook but that are VERY important:
1. The title given to your video
2. The description given to your video.
In both your video’s title and your video description, make sure that you use keywords which accurately describe the content of your video. Use keywords which people will search for. Your video will show up in search engines based on this text which accompanies your video.
thus it is helpful in SEO

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