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YouTube Transcodes All New Videos Into Open Media WebM Format

     
11:46 am on Apr 20, 2011 (gmt 0)

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YouTube Transcodes All New Videos Into Open Media WebM Format [youtube-global.blogspot.com]
To that end, all new videos uploaded to YouTube are now transcoded into WebM. WebM is an open media file format for video and audio on the web. Its openness allows anyone to improve the format and its integrations, resulting in a better experience for you in the long-term. As we work to transcode more videos into WebM, we hope to reduce the technical incompatibilities that prevent you from accessing video while improving the overall online video landscape.

Transcoding all new video uploads into WebM is an important first step, and we’re also working to transcode our entire video catalog to WebM. Given the massive size of our catalog - nearly 6 years of video is uploaded to YouTube every day - this is quite the undertaking. So far we’ve already transcoded videos that make up 99% of views on the site or nearly 30% of all videos into WebM. We’re focusing first on the most viewed videos on the site, and we’ve made great progress here through our cloud-based video processing infrastructure that maximizes the efficiency of processing and transcoding without stopping. It works like this: at busy upload times, our processing power is dedicated to new uploads, and at less busy times, our cloud will automatically switch some of our processing to encode older videos into WebM. As we continue to transcode the remaining inventory, we’ll keep you posted on our progress.

In keeping with our goal of making videos universally accessible, we will continue to support H.264 as an important codec for video on YouTube. We are also committed to continuing to develop our HTML5 video player that we announced last year, and if you’d like to join the opt-in trial, you can do so here.

12:30 pm on Apr 20, 2011 (gmt 0)

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So far we’ve already transcoded videos that make up 99% of views on the site or nearly 30% of all videos into WebM.
In other words, they've done all of the cat videos.
7:33 pm on Apr 20, 2011 (gmt 0)

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If you follow enough links, you'll get to...

http://www.webmproject.org/about/faq/ [webmproject.org]
...and, eventually, to...
How do I play WebM files?
To play WebM files, all you need is a supported web browser or media player [webmproject.org].

(Note that the hash mark in the "supported web browser" link above will break through WebmasterWorld's link redirect in some browsers, in which case you either need to scroll down the page or else paste the following link into your address bar....)

http://www.webmproject.org/users/#supported_web_browsers

Supported Web Browsers
- Mozilla Firefox 4 and later
- Opera 10.60 and later
- Google Chrome 6 and later
- Microsoft Internet Explorer 9 and later (requires WebM MF components)

From the parenthetical comment after IE9, it appears, since IE9 isn't available for XP, that WebM will require Windows 7 to play in Internet Explorer. As the blog article suggests, it will be a gradual migration, and this is YouTube taking "an important first step".
10:21 pm on Apr 20, 2011 (gmt 0)

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Good though I think it would be the most frustrating progress bar to watch ever. ;)

IE9 does not support WebM. If it's not supported out of the box then it's not supported.

- John
12:35 am on Apr 21, 2011 (gmt 0)

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Folks, you completely missed the Evil Google angle here.

Youtube is Google. Google is WebM.

Google acquired the VP8 codec through its $123 million acquisition of On2 Technologies last year.


Luckily for you IE9 troglodytes, Google has kindly made an app for you to download and install on IE9 which will enable you to view WebM format videos.

WebM for IE9 is free software that enables support for playing WebM videos in Microsoft Internet Explorer 9 on Windows 7 and Windows Vista.
[tools.google.com...]


Evil google plan to gain access to IE9 users data.

Help make this product better by automatically sending usage statistics and crash reports to the WebM Project.
1:40 am on Apr 21, 2011 (gmt 0)

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Wow, Safari really isn't on that list. Is this a direct shot at Apple by Google?
2:34 am on Apr 21, 2011 (gmt 0)

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What rubbish. IE does not support WebM.

(It's a shocking situation with VP8 vs H264. The browsers are going down a road that would have been something like one group supporting only JPEG and another supporting only PNG. Ridiculous, and the result is a useless technology that will see Flash continue its dominance as the only cross-platform 99% reliable way of serving video).

More pertinent question: are they ever going to up the pathetic bitrate and resulting miserable quality of their encodes...
5:33 am on Apr 21, 2011 (gmt 0)

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How do you propose to start a new standard? Wait for all browsers to support it before you invent it?
10:19 am on Apr 21, 2011 (gmt 0)

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So 'WebM' is free, but its really 'Google-media' right?
Is this Google's shot at taking the dominance of Flash-video?
I don't mind, if it becomes the standard we'll use it, but it sounds more aggressive than open to me.
11:51 am on Apr 21, 2011 (gmt 0)

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Google are preparing for the overtaking of TV. I've spent all this week working with Google TV Templates and getting ready to be the first TV channel in a particular industry. Hurry and jump on the bandwagon before its too late. ;)