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New to video, on website homepage etc .

     
10:40 am on Oct 15, 2010 (gmt 0)

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Hi, we are getting a corporate video made and want to promote it as a sales tool. We are planning to put it on our websites, perhaps on YouTube and the like.

I see from this forum that sitemaps are good for google, how else do I optimise the video for SEO? presumably there is some text associated with it, a name for example, are there any tags which can be populated?

It has been suggested a mini-site might be a way to promote it, I am not sure, but perhaps it might be a way to monitor the effectiveness of promotions and the like.

Any advice welcome! :-)
2:10 pm on Oct 15, 2010 (gmt 0)

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Mark,

When you upload a file to YouTube, you are given the opportunity to "attach" many things to it. You can add tags, annotations, captions and subtitles.

But I would say that the most important thing you can add to your video, from an SEO perspective, is a full transcript of the video's audio to the page that you embed it on.
3:50 pm on Oct 15, 2010 (gmt 0)

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Hi travelin cat, a transcript sounds like a good idea indeed.

Only thing is that I want to feature it on the homepage, where a transcript might seem a little over the top.

Perhaps I will also feature the movie in an internal page and have the transcript there.
4:32 pm on Oct 15, 2010 (gmt 0)

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That makes sense. Perhaps you could embed it on the home page with a "more..." link below it that goes to another page with the video and the transcript.