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The owner of my company was told that youtube was going to be the next big thing in search for retail. He has charged me with researching it, and finding out how we can be apart of it.
From what I have been able to tell it Is something they're starting to get into, but the links seem to be reserved for their contracted partners (amazon, etc.).
If you have time, I'd love to hear your opinions about how well this is going to take off in general, and whether its worth trying to become a high traffic content partner to make it happen.
As far as I can tell, the potential for success is going to be tied largely with the liklihood that someone will upload a video of something we sell?
Thank you for your time and two cents :)
I think the person talking to your owner was not talking about the ads run on youtube, but rather the videos themselves.
Today, youtube gets more search volume than yahoo - it is #2 overall. People who "want" something or want to learn more about something often goto youtube to watch videos about it. For example, try putting in the name of a recipe or car brand. Search "how to [insert task here]" and you will find a video about that.
The key is to realize that people looking at those videos are interested in the products featured, even if they don't realize it. For example, watch a video about how to cook Coq au Vin and you might realize you need to buy a Double Boiler - a cooking pot featured in the video.
Youtube now also allows you to put clickable links on top of your videos - you can easily link a product to a website for example.
But, how do you monetize that? Home shopping style videos are probably not the answer. People are savvy and know when they are being pitched.
But, if you were a cooking products website, for example, you could produce lots of short cooking videos featuring your products with links. People would watch your videos for the informative content and realize they need your products as they watch.
Thank you for this. It has given me some ideas. We're in the comfort footwear business, and I agree with you that a straight product listing/fashion show type video won't have any noticeable effect. But maybe something on the various foot ailments, and what type of shoes help and how? Not the sexiest topic in the world, but relevant.
make your product do something extraordinary; for instance, if you have a foot cream have it applied to some homeless man's fungus infested foot with twisted split nails and show it will remove the fungi and make his once callused feet softer than a baby's but cheek.
oops... just saw you are in the comfort footwear business; have somebody sprinting to make the train while wearing your organization's comfortable oxfords with athletic insoles that allow to you make the train in time; then time somebody trying to make the train in their tight bone crushing ferragamos.
just query keywords pertinent to your vertical and see what has worked.
you also should have a strategy to drive views to the video by having relevant bloggers in your vertical embed the video; you increase the chances of having more bloggers and webmasters embed the video if the content is hot.