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Will they remember your site?
I'm not sure how much emphasis I'm going to put into this, but so far I have about 5-10 direct referrals to my main site on approximately 50-100 direct views(stats not current yet) from YouTube videos. But the problem is; will they change their design down the road? Probably.
It could be a worthless effort unless we have the ability to update videos without losing page views, url, and position.