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We're Spending More Time With Online Videos: ComScore



11:18 am on Jun 23, 2008 (gmt 0)

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Compared with previous years, the number of Internet users who watched videos on YouTube and other Web sites has risen only slightly. The overall number crept to about 135 million in April from 132 million in May 2007, according to comScore, an online measurement firm.

But each of those users is watching far more video than before. ComScore reported that the average viewer watched 228 minutes of video in April, compared with 158 minutes in May 2007. One reason is that the videos people watch are becoming longer the average viewer spent about 17 seconds more per video in April than in May 2007 but most of the rise came from a spike in the number of videos that each person watched.

We're Spending More Time With Online Videos: ComScore [nytimes.com]


11:37 am on Jun 23, 2008 (gmt 0)

10+ Year Member

I'd also like to see the increase in users viewing video through the other channels as well.

Facilities such as the bbc iplayer should have caused a jump in the expected growth of online video watching.


3:17 am on Jun 24, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Some great old movies are now available in their entirety. I recently watched the 1936 version of "Showboat" on YT in something like 16 parts. Quality of YT offering has improved markedly in the past year.

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