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a new way to add interactive commentary to your videos -- with Video Annotations. With this feature, you can add background information, create branching ("choose your own adventure" style) stories or add links to any YouTube video, channel, or search results page -- at any point in your video.YouTube Adds Video Annotations (Beta) [youtube.com]
Uploaders have control over creating and editing an unlimited number of annotations on their videos.
Try it, you'll see that adding links can bring a story or video alive. Linking to other stories, videos, etc., will bring more interaction, and drive traffic to other places.
Put your marketing hat on and review it again. ;)
1) Google people read Wired
2) Google people follow new ideas from Japan
3) Google people are keen on internet jokes, check out the Shell Game and play the "hard" version that they link to at the end. Good times :)
No seriously, this is way awesome- finally a way to push people to "Visit example.com site to learn more" at the end of a video before the 'related' videos pop up and possibly redirect the users attention elsewhere. HOT!
[edited by: engine at 4:41 pm (utc) on June 5, 2008]
[edit reason] no specific sites, thanks [/edit]
Notice what it says in the link field:
Paste link to a YouTube Video, Channel, or Search result.
Try to paste any external link in the field and you get this error:
You have entered an invalid URL
So while, sure, it's nice for adding annotations to videos, its benefit from a marketing perspective is severely limited.
Let's have some creativity..
have you never used messages appearing in the screen?
or add PromoDiscount code xyz
They don't have to be clickable. ;)
Change it with ease as traffic varies.
Anyone else with ideas... let's be positive.