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E.U. Says Three's Ad Blockers Violate Net Neutrality

     
10:56 am on Sep 5, 2016 (gmt 0)

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Remember Three's plans to offer ad blocking to its customers [webmasterworld.com]? It seems the E.U. has made it clear that ad blocking would violate net neutrality.

Whilst I support the option of opting out of tracking and advertising, I would still expect to pay for the services in some shape or form, perhaps via subscription. To block ad-supported services entirely is a route to the loss of a service. It's an option most of us don't have right now for the vast majority of services.

[bbc.co.uk...]
11:13 am on Sept 5, 2016 (gmt 0)

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It is worth mentioning that it is possible to provide free services without ads, Wikipedia being a good example.
11:16 am on Sept 5, 2016 (gmt 0)

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This is specific to network level ad blocking, and I agree with it. It is an entirely different matter from user installing ad-blockers. It gives the user much less control, gives the networks more information about users, and creates high odds of ISPs and advertisers doing deals to pass some content and block other content.
 

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