it would be Google's responsibility
The Services are provided by Google Inc. (“Google”), located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
a person shall not store or gain access to information stored, in the terminal equipment of a subscriber or user unless the requirements of paragraph (2) are met.
(2) The requirements are that the subscriber or user of that terminal equipment- Version 2 7
13 December 2011
(a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and
(b) has given his or her consent.
The person setting the cookie is therefore primarily responsible for compliance with the requirements of the law. Where third party cookies are set through a website both parties will have a responsibility for ensuring users are clearly informed about cookies and for obtaining consent. In practice it is obviously considerably more difficult for a third party who has no direct interface with the user to achieve this. It is also important to remember that users are likely to address any concerns or complaints they have to the person they can identify or have the relationship with – the company running the website. It is therefore in both parties’ interests to work together.
The key point is not who obtains the consent but that valid, well informed consent is obtained.
Third parties setting cookies, or providing a product that requires the setting of cookies, may wish to consider putting a contractual obligation into agreements with web publishers to satisfy themselves that appropriate steps will be taken to provide information about the third party cookies and obtain consent.
IANAL but as far as I can see, the rules are satisfied by adding something like "by using our website you agree that we can set cookies for the following purposes".
It is likely to be more difficult to obtain consent for this type of cookie where you do not have any direct relationship with a user for example where users just visit a site to browse. In this case websites should ensure the information they provide to users about cookies in this area is absolutely clear and is highlighted in a prominent place (not just included through a general privacy policy link). As far as possible, measures should be put in place to highlight the use of cookies and to try to obtain agreement to set these cookies.
These will no doubt adapt to achieve compliance with the new rule but we would advise anyone whose website allows or uses third party cookies to make sure that they are doing everything they can to get the right information to users and that they are allowing users to make informed choices about what is stored on their device.
we would advise anyone whose website allows or uses third party cookies to make sure that they are doing everything they can to get the right information to users and that they are allowing users to make informed choices about what is stored on their device.
We only use analytical cookies – if nobody consents that will seriously restrict the amount of information we can get to improve and develop our website
The Regulations do not distinguish between cookies used for analytical activities and those used for other purposes. We do not consider analytical cookies fall within the ‘strictly necessary’ exception criteria. This means in theory websites need to tell people about analytical cookies and gain their consent.
In practice we would expect you to provide clear information to users about analytical cookies and take what steps you can to seek their agreement. This is likely to involve making the argument to show users why these cookies are useful. Although the Information Commissioner cannot completely exclude the possibility of formal action in any area, it is highly unlikely that priority for any formal action would be given to focusing on uses of cookies where there is a low level of intrusiveness and risk of harm to individuals. Provided clear information is given about their activities we are highly unlikely to prioritise first party cookies used only for analytical purposes in any consideration of regulatory action.