Why are Searches per Searcher in UK increasing so fast?

[janedeng]

According to Comscore data, Searches per searcher in UK is 41.8/month in April 2004, and increaed to 124 /month in Apirl 2008.

How it happened? What is the most important reasons for it ?

[topr8]

people use the internet much more now in the uk, it's as simple as that i think.

[janedeng]

En, It's maybe the most direct and the most important reason. and so i also wonder which internet use makes people used much more in uk? Which demands increasing quickly?

[mack]

Over the past couple of years the social networking sites have became huge in the UK, especialy with younger users. Sites like Bebo for example. Even listening to radio stations, presenters here invite listeners to Bebo them.

I imagine this alone would encourage users to be online, and may account for the rise in searches.

Mack.

[janedeng]

I am agree that social networking is developed very quickly in UK. but social networking may not improved the search uses. some times I joined a social network , i actually minus the search use instead by asking the people in the network. You may think that the social network will makes users spend more times online, and so give some influences to the searches?

[brotherhood of LAN]

toolbars also

[janedeng]

by the way , to "topr8", people who used internet more may not improve his searches, sometimes they used other things more instead of search.

this number is "searches per searcher" but not "pv per internet people".

[janedeng]

how popular about toolbars in UK ? how about the percentages of the toolbars uses in 100 searches ?

[Samizdata]

What is the most important reasons for it ?

In April 2004 the majority of people in UK who actually had internet were still on dialup.

Soon afterwards the price of dialup and basic broadband became more or less the same.

By April 2008 the majority of people actually had internet, and it was broadband.

In that time many households went from one computer to "laptop for the wife, laptops for the kids".

There was a cultural shift, an explosion rather than a gradual increase.

...

[creative craig]

Maybe the results people are getting are not up to scratch and people are searching again

More devices are hooked up to the net than ever before - if people access their Gmail through their Iphone and home PC and work PC then that would account for more searches from a specific user etc...

[janedeng]

Thank you very much for all of your answers. Give me so many good opinions. :)

[Samizdata]

this number is "searches per searcher" but not "pv per internet people"

If you thought of something to search for in dialup days, you had to initiate a connection, listen to the crazy noise the modem made, wait for a browser to launch on a slow computer, head for your preferred search engine and join the "world wide wait".

These days you just type your search term in a box at the top of the browser for instant results.

Also, people are more used to how it works - whatever the question, they "just Google it".

...

[janedeng]

Thanks a lot for your comments.
So the Searches developes with the big changes of the culture and the habits of the people. That is the most important reason.

[janedeng]

There are also another questions about that.

In April 2004, The Searches per Searcher in UK is higher than which in USA \ French \ Germany\Canada.(data also from comscore)

As we all know, in 2004, The internet is not developed in UK than in USA, why the Searches more than in USA per searchers?

[Samizdata]

I would not put too much faith in figures from Comscore or anyone else.

I would also not assume that USA in its entirety (it is a large and diverse country) is necessarily more internet-developed overall than UK (a very small country with a large percentage of the population concentrated in a few cities).

One factor that may have been relevant is the US habit of using "search term dot com", otherwise known as "type in traffic". I have never seen this in UK, where Google is a national obsession (allegedly 90% plus market share, which I find easy to believe).

Good luck with your thesis, I'm sure you will get high marks.

...

[janedeng]

hi, thanks a lot. :) I wonder if i understand it correctly.
About "search term dot com" , did that mean people searches different terms in different Search engine?
So in UK, the diffreneces between users habits is less than in USA?

Thank you very much for your replys.

[mack]

One thing that may explain why users in the UK search more (per searcher) is how Google presents the results.

User goes to Google.co.uk and searches for a product, they get lots of results, but realise they are searching the web, they then check the "results from the UK" checkbox and click search again.

This is just something I have noticed when I watch other people searching. But I think it may well be a factor.

Mack.

[janedeng]

Thanks, mack.
It's very interesting, maybe that is the deeply reason of why people in uk searches more than in USA.

: )

[System]

The following 3 messages were cut out to new thread by encyclo. New thread at: uk_ireland_search_engines/3846853.htm [webmasterworld.com]
9:04 pm on Feb. 10, 2009 (utc -5)

[edited by: encyclo at 2:06 am (utc) on Feb. 11, 2009]