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Historically, 9% of Tweets in English hit the character limit. This reflects the challenge of fitting a thought into a Tweet, often resulting in lots of time spent editing and even at times abandoning Tweets before sending. With the expanded character count, this problem was massively reduced – that number dropped to only 1% of Tweets running up against the limit. Since we saw Tweets hit the character limit less often, we believe people spent less time editing their Tweets in the composer. This shows that more space makes it easier for people to fit thoughts in a Tweet, so they could say what they want to say, and send Tweets faster than before. You can see this happening in the graph below.
joined:Nov 10, 2017
Characters or bytes? (I think I've asked this before, but nobody seems to know.)
Twitter counts the length of a Tweet using the Normalization Form C (NFC) version of the text. This type of normalization favors the use of a fully combined character (0xC3 0xA9 from the café example) over the long-form version (0x65 0xCC 0x81).[developer.twitter.com...]
It's always characters. But what does that mean?
if they were counting bytes, which they aren't, it would be 2 or 3 bytes
Or just one, if using a one-byte encoding
All other encodings must be converted to UTF-8 before sending them to Twitter
It is human nature to fill all available space