Senior Member from US
joined:Mar 9, 2002
How are you suppose to get followers after not being able to follow anyone anymore.
If you're trying to promote a business or brand, the point of gaining new followers is to better promote your product or service to your target audience. Just because you follow an account and they follow you back, it doesn't mean that they will ever retweet you, let alone bother reading your tweets in the first place.
Reciprocal following is generally pointless. The number of followers that you have might be a plus for the credibility of a brand or business, but a high number doesn't mean that you will actually benefit from Twitter marketing. Your real focus should be on crafting Tweets that are likely to be retweeted, not the number of followers you have.
What are some good tips for building your follower list?
Again, forget about the number of followers for a moment. If you're promoting a business, think in terms of what type of Tweets are likely to be retweeted by other people, particularly if their followers may represent your target audience. In fact, your tweets don't even need to mention your own product or services. And it doesn't even matter if the person retweeting you is a follower in the first place.
Let's pretend there are two competing businesses selling the same food product. The product would normally contain milk, only they sell a milk-free version for lactose-intolerant people. Business A:
Tweets links to their website, and mentions the product that they're selling. Business B:
Finds a recipe online for a meal that uses a milk substitute. Tweets that it's a cool recipe, includes a link, maybe includes a relevant hashtag.
Which of those two Tweets are more likely to be retweeted (shared) by their lactose-intolerant followers? Especially considering that one of those tweets doesn't make any type of sales pitch. Let's take it a step further.
Business B not only Tweets a link to content that is likely to be shared by their followers (who in turn may have followers that are in the target audience), but they include a mention of the recipe site's Twitter name. "Lactose intolerant? You'll love this @recipesite recipe for mashed potatoes."
Not only will their own followers consider retweeting it, but the recipe site may notice and decide to retweet it to their own 2,000 followers. Especially if Business B doesn't seem to be trying to self-promote their own products. And now the recipe site's 2,000 Twitter followers will notice Business B's logo and company name. Now take it even further.
Business B Tweets a link to a recipe, but includes a mention of a milk substitute that the recipe specifically calls for. "Lactose intolerant? You'll love this mashed potato recipe using @brandname soy milk."
The manager of the brand's Twitter account notices the mention. They retweet it to their own 10,000 followers because 1. It gives their own customers yet another use for their product, 2. It validates to others that people are out there talking about their product, 3. Business B isn't trying to self-promote. By retweeting it, the brand gets to "toot their own horn" without looking like they're boasting (You see this Tweet right here, other people think we have a cool product!)
The end result? Anyone who visits the milk substitute's Twitter profile will see Business B's logo and company name as a Retweet, and as many as 10k followers can see Business B's tweet in their feed. Since many of those 10k followers for that brand are probably lactose intolerant, it means they ALSO happen to represent Business B's target customer. Best case scenario, Business B picks up new followers, and maybe some clickthroughs to their site via their profile. At a minimum, their business name and logo get more attention. Long story short
, a business or brand can benefit greatly if they focus on connecting with their target audience, and Tweeting share-worthy things that are useful and/or entertaining. The best promotion may prove to be when you aren't self-promoting at all