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The social media platform has celebrated millions of active users, but last year when it offered its first IPO, it became obvious that monetizing the service would be a problem. While one reason was the fact that few Twitter users ever see the ads it sells, there were other missteps in Twitter's IPO launch.
Twitter CEO Dick Costolo reportedly told employees that by the end of 2013, the service would have 400 million monthly active users. With a real user number of 241 million, Twitter missed the mark analysts thought it would reach.
Additionally, Twitter suffered some loss of earnings. In February, Bloomberg reported, "Net loss was $511.5 million compared with $8.7 million a year earlier, and was more than double analysts’ projections of $253.5 million."
But that isn't all.
According to a forthcoming report by Twitter monitoring service Twopcharts, the number of actual users who stick with the service seems to be a statistic that threatens Twitter's future. Apparently, while Twitter does have a high signup rate, Twitter has trouble getting those members to regularly use it.
The loss of all the 3rd party Twitter clients took a lot of the fun out of it for developers
Seems like a higher ratio of broadcast to dialogue