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Twitter Shows It Can Do More For Brands On The Web

     
5:39 pm on Jun 11, 2012 (gmt 0)

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Twitter Shows It Can Do More For Brands On The Web [allthingsd.com]
Twitter's basic ad unit is a tweet, which is why the company says it is having early success with mobile ads. But advertisers want more than just 140 characters, and Twitter is happy to help them out there, too.

That's the point of the TV ads Twitter bought yesterday to showcase what marketers can do when they get their hands on an actual Twitter Web page. And that's what Twitter hopes to point out in high-profile ad campaigns to come.

Twitter's Nascar campaign shows what Twitter can do with a single keyword term and, presumably, what an advertiser can do once they purchase that keyword for a day (or more?). But Twitter has been steadily amping up what advertisers can do on Twitter.com for a couple years.



[twitter.com...]
12:30 pm on June 12, 2012 (gmt 0)

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The first ads consisted in seven 15 secs ads during the 2012 Pocono 400 Nascar race.

This move could generate substantial revenues as the number of adult users has doubled since May 2011.

User's segmentation is quite interesting when applied to target ads;
31% of US users are 18 to 24 years old,
which contrasts with 14% of US users 30 to 39 years old.
 

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