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How Some Twitter Campaigns Can Backfire

2:23 pm on Jan 27, 2012 (gmt 0)

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How Some Twitter Campaigns Can Backfire [dailymail.co.uk]
Jumping on the social media bandwagon, McDonald's last week launched a campaign featuring paid-for tweets, which would appear at the top of search results.
The Big Mac has come under attack, after McDonald's became the subject of an outburst of vitriolic hatred on Twitter when critics hijacked a promotional hash-tag created by the fast-food giant.
12:08 am on Feb 1, 2012 (gmt 0)

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I like the FORBES title: #McDStories: When A Hashtag Becomes A Bashtag

I really like the word "bashtag".

Google's custom range search shows the word "bashtag" has grown from a few hundred results the first week of January 2012 to over 200k results today -- it may be a candidate for a new Oxford English word of the year, (like "unfriend" was in 2009).
10:49 am on Mar 2, 2012 (gmt 0)

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An attempt to launch a Twitter campaign in the midst of a bitter strike affecting thousands of passengers did backfire for Qantas.

The company hoped to generate some positive PR with a post asking followers to suggest their dream in-flight experience using the hashtag #qantasluxury. McDonald's recent social media marketing attempt on Twitter backfired big time as Twitterers used the hashtags as an opportunity to bash the company and its food.

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