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Getting Followers that Listen

Getting your message accross

     
2:21 pm on Jun 20, 2011 (gmt 0)

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I have a shopping site that I am trying to promote on Twitter. It seems easy to get followers, but how do you get followers that listen?
2:32 pm on June 20, 2011 (gmt 0)

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It's easy to get bots following you, and that screws up your perception of how popular your account is with real people. You can get interested followers by mentioning your Twitter handle in the real world, on business cards, and by finding and engaging with people who have expressed an interest in your widgets. It's hard to fake authenticity though, and most people can sniff Twitter spam a mile off.
12:40 am on June 23, 2011 (gmt 0)

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Is it a "shopping site" (you refer people to other places to buy stuff), or a "shopping cart", (where you sell stuff) ?
4:41 am on June 23, 2011 (gmt 0)

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lexipixel ... we are running a referring site.
9:03 am on June 23, 2011 (gmt 0)

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It's hard to be a referral site unless you have something to offer that the sites selling the products and/or services you're referring don't...

- run a contest

- find great deals for people

- setup a way for users to submit reviews of what you're referring

- publish promo / coupon codes

- write really in-depth content describing whatever you're referring, and let the person reading know you make a profit if they click the link on your site then make a purchase (if the site you're referring allows that).


IMO -- referral sites, (e.g.- sites full of Amazon links, eBay links, links to hosting companies, etc), don't do too well anymore -- people are more savvy than they were a few years ago and will just go directly to the source to buy.
6:23 am on Oct 14, 2011 (gmt 0)

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And the puzzling thing about that behavior is that such a purchase is actually easier to make by clicking the affiliate link.

I dunno ... on my blog I have a very few affiliate links that integrate pretty tightly with my original and worthwhile copy and still get about zilch for sales. I don't write the copy specifically to make the sale, but add the links as useful adjuncts ... such as links to books I used as sources for research I did.
2:55 am on Oct 27, 2011 (gmt 0)

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Its hard to get followers that actually follow your tweets and do actions but I guess you may try to tweet your products daily with hashtags and be searchable.
2:35 pm on Oct 28, 2011 (gmt 0)

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How do you know they are not listening? Perhaps they are just not responding. Use links to your stories, products, etc., and watch your site stats for pageviews.

Try to engage with your followers. Look at what they are tweeting, and at the very least, RT. Better still, react and communicate back. It's a two-way street. if you're communicating with them thay will see your profile in a different light.

Additionally, just taking a general view that if you're tweeting at time when your audience is asleep you're less likely to see reactions and RTs.

HTH
7:01 pm on Nov 1, 2011 (gmt 0)

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You will do far better by talking about other people / businesses then yourself.... offer real solid advise or ask for some - twitter is great for crowd sourcing.
2:23 pm on Nov 22, 2011 (gmt 0)

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I have notice for few of my customer that tweeting with hastags of specific market or keywords help to get people involve by asking question and retweeting their tweets!

You can also track your URL that you tweet with Google Analytics(using [google.com...] so you'll see what bring good trafic
2:26 am on Nov 23, 2011 (gmt 0)

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Getting followers that "listen" seems very top down and the anti-thesis of what Twitter is about. You do not talk down to people and expect to them to listen to you. You exchange with people and listen to them hoping to learn something from them that can help you improve your business. People on Twitter are not out to shop. They are there to discover and exchange. I would unfollow any marketer that wanted me to listen to them.
8:02 am on Nov 23, 2011 (gmt 0)

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I agree to that last post. It's all about listening to your customers.
The more you share interesting stuff, the bigger the chance of listening followers.
8:47 am on Dec 20, 2011 (gmt 0)

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Hey vanderbolt, how do YOU follow people on Twitter? :)

I bet you follow a person if:
1) he is your friend/colleague;
2) he is a celebrity or a well known person in his field;
3) you read a post from this person somewhere and it was good, and you think that this guy might tweet something good as well.

So the above 3 scenarios are most common. Now lets look at them from your perspective:
1) all your friends/colleagues might be following you already;
2) it's quite hard to become a celebrity, especially a "niche celebrity", so that won't work;
3) YEP! this is it! go and submit some cool articles to sites in your niche and mention you're on Twitter - this way you'll get HIGHLY engaged followers!
Or maybe start your personal blog and convert blog readers to Twitter followers :)