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Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you canít do that if all youíve done in your life is taken the bread out of the fridge.
"Itís not about building a website anymore! Itís so much cooler! Itís about Facebook, and fans, and followers, and engagement, and influence, andÖ"
Will you please shut up before you make me vomit on your shoes?
ITíS ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKE ITíS BEEN SINCE THE BEGINNING OF TIME.