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Why Some Will Never Hire A "Social Media Expert"

Is there truth to this?

10:59 am on May 25, 2011 (gmt 0)

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joined:Apr 28, 2007
votes: 7


Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you canít do that if all youíve done in your life is taken the bread out of the fridge.

"Itís not about building a website anymore! Itís so much cooler! Itís about Facebook, and fans, and followers, and engagement, and influence, andÖ"

Will you please shut up before you make me vomit on your shoes?


Is this person speaking the truth or fanning flames?
11:33 am on May 25, 2011 (gmt 0)

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joined:Apr 24, 2003
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...i would never hire one either, because i am one myself, but i would hire a mechanic when my car is breaking down, my cousin on the other hand wouldnt hire a mechanic, because he is one, so whats his point?
12:53 pm on May 25, 2011 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
votes: 16

> Is this person speaking the truth or fanning flames?

If you can cut through the over abundance of attitude, there is alot of truth there. Who the author thinks he is talking to is really the question. There wasn't anything in the article that was new or revolutionary. It appears though, that the article was written sometime in 2008 or early 2009 during the social media guru blitz. Since then, I have not hear anything waxing poetic about social media experts. That pretty much died when everyone figured out that a million followers on Facebook and Twitter were not even worth the work it took to get them. However, if the article was written recently, then the author looks naive or out-of-touch with present day social media.

Everyone has realized that Twitter is an awesome customer service and feedback channel. You can occasionally use it for promotion if your audience is on Twitter.

We have learned that Facebook is ok, but the vast traffic numbers are not turning into rabid roi on the time investment. The only thing for certain, is that if your competitors are there, you better be to.

LinkedIn - this is where you go to polish your resume and get great contact introductions.

4sq - this is where you go to look good and brag to your friends about your travels. Until the Groupon deal, it was fading fast.

No, I do not see spewing venom about Social Media "gurus" as anything new or revolutionary. It smacks of a jilted boyfriend or botched business deal. Other than that, a rant by a credible source is still a rant. What's next?

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