compelling market studies for SEM?

looking for a current study detailing importance of SEM

[asemc]

Hi - Can someone please point me in the direction of a current market study that provides compelling data as to the importance of SEM? I'm looking for some brief information to capture a prospective client's attention as the first slide in a Power Point presentation.

thanks very much

[mitchy231]

Are people really becoming this lazy in doing there own market research? What happened to the good old days of looking the information up yourself and trying to actually learn something on your own?

Have the majority of "So-called SEO's" really come to this? Sorry, I did not mean to come across as harsh, I just do not like laziness.

[asemc]

Thanks for the detailed Illumined response. You must live in an amazing world.