Does anyone know where we can find actual statistics on CTR rates (Percentage per positions) on Yahoo, MSN and Google. Preferably from a known research source. Thank you.
marek
1:07 am on Feb 5, 2005 (gmt 0)
I'm not sure if it is comparable, but this is the last seven days stats of the Czech PPC system eTarget (much like Overture, but with much less traffic -- about 3 milions impressions a day):
the 1st position: 34.37% the 2nd position: 22.18% the 3rd position: 17.38% the 4th position: 14.31% the 5th position: 11.75%