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I would only recommend it for offers where you receive a very high conversion and are looking for very good coverage (i.e. guaranteed top 3 placements on search results)
Good luck!
Danay
[edited by: msgraph at 2:58 pm (utc) on Feb. 24, 2005]
[edit reason] no url sigs please [/edit]
In directory type search engines look for quality and content - you can often reserve top positions.
A good Paid inclusion site will give you traffic value over 12 months in the vicinity of $.40-$1.20 per visitor - comparing with Google Adwords that's not too bad depending on your target market... we have some clients using Paid inclusion that get $.07 per visitor in highly targeted categories...