How much weight do search engines place on search result clicks?
In determining rank/relevance?
HughMungus
6:29 pm on Jan 24, 2005 (gmt 0)
You'd think that with snippets in search results that what people click on in serach engine results would act as a giant, networked human filter (that is, humans will only click on something that appears to be relevant).
Any theories on how much weight is given to click-throughs on search results to determine relevancy to search terms?
robotsdobetter
11:15 pm on Jan 25, 2005 (gmt 0)
I say it has VERY little weight on a site's ranking, even if a web site's snippet looks great to the visitor it doesn't mean the site will be that great. I don't see how any search engine could see this has a great way to find good sites. But of course it could help kick out sites that are not relevant to the subject that was searched for by the surfer.
avi wilensky
1:39 am on Feb 12, 2005 (gmt 0)
Last I heard, Google does not use CTR to determine relevancy for organic rankings. Certainly it is a major factor in PPC.
