PPC Managment Firms

Pay per click management companies

[cnoonan]

I found resource on marketingsherpa:

"Buyer's Guide to Search Engine Optimization Firms: Who to hire & how much to pay."

But I cannot find anything for PPC in the same context.

Does anyone have the answer?

Thanks...
CjN

[cnoonan]

Anyone out there? ;-)

[shorebreak]

Don't know of much that's been written on the topic, at least by people who have no vested interest in the outcome.

[Shak]

have seen like idiots guides to ppc management companies, main word here being Idioit's guide.

Stick to recommendations from people who you know.

Shak

[Shak]

have seen like idiots guides to ppc management companies, main word here being Idioit's guide.

Stick to recommendations from people who you know.

Shak

[cnoonan]

You guys where a lot of help...

[cnoonan]

'Where' was on purpose... ;-)

[conman]

i have come across a few people, most are sharks but some can be quite good.
what are u after

[shorebreak]

Jupiter put out a report on SEM/PPC firms, and they have all the vendors in a classic quadrant graph; the only problem is, the quadrant axes look more like "Who has written the most articles", by "Who has the biggest conference booths"

In all seriousness, it's hard to know who to choose. Problems:

1)Most PPC Mgmt firms are good at Overture, but bad on Google.

2)If it's an agency, they almost *all* are already beyond their capacity limits, and for lack of tools to automate their work internally they deliver poor service to many of their clients.

3)There's too much VC money in the space, leading to companies who know little, marketing much.

I'd recommend a few good ones:

Reprise (NYC)
NewGate (SF)
Unreal (Philly)
Efficient Frontier (DISCLOSURE: I work there)
Decide Interactive (Australia)
Performics (Chicago, good if you're a catalog retailer)

If your PPC spend is <$10K/mo I'd recommend Websourced, a division of CGI Holdings. They seem to be one of the few out there that are successfully scaling service delivery to the SME market.

Hope that helps,
Shorebreak

[sem4u]

Try some of the moderators of the pay per click forums here. If you like what they say about PPC then check out their profile or maybe contact them directly.

[cnoonan]

Thanks...