Best Practices for Landing Pages Testing

[barnetap]

Hello,

I am interested in deploying a concurrent landing page test for one of my major paid search clients. Essentially, they have three distinct landing pages that they would like to test. I would like to be able to concurrently test the landing pages in order to eliminate any time-based confounding variables.

I have thought that the best way to do this would be to send users from the engines to a page which, based on some sort of random code, serves up one of three landing pages to test. Has anyone here utilized a similar method? If so, what was your experience? Also, any resources on how to implement such a test? How did you handle tracking?

Lastly, how sound is this method? What would you consider to be the best practices for implementing a landing page test?

At this point, I have many questions and few answers. Any help would be greatly appreciated!

[Robsp]

The way we do this is using adwords, create 3 exactly the same ads and point those to the 3 different landing pages.

We make sure Adwords rotates the ads evenly over the searches and we use the adwords measuring script to measure conversions. Works like a charm.

[ogletree]

You could also make the pages just one big include and have 3 include files and then have code that that changes acording to some rule.

[barnetap]

Thanks, Ogletree. That's exactly what I was thinking about doing. Any suggestions/resources on how to implement?

[james_allot]

How to implement? Suppose you want to create three different ad copies. You use following url in your landing pages or something similar to this:-

www.YourWebsite.com/landingpage1?referral=adwords+landingpage1

www.YourWebsite.com/landingpage2?referral=adwords+landingpage2

www.YourWebsite.com/landingpage3?referral=adwords+landingpage3

For Overture you can replace adwords by Overture. So basic idea is to append your landing page url with ?referral=PPCengine+landingpagename.

After this you can check your raw logs to see the traffic behaviour.