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Yahoo's numbers on time users spend on their site always blows me away: 2 hours, 49 minutes. They are, in many ways, the Internet for many people. AOL gets 5 hours, 37 minutes, but then their users don't have as easy as option to leave. (eBay gets an hour and 41 minutes. Not bad.)
The top ad buyer is Netflix at 3.9 million impressions. The web is certainly not TV.
...39 percent of Americans used a search engine during January 2004. The 114.5 million unique users, representing 76 percent of the active online U.S. population, each spent nearly forty minutes using search engines during the month.
It is amazing. That's 39 percent of ALL Americans, 76 percent of the online population.
And, yet, many who have spent a serious part of their budget on a web site will not go forward to invest the time and effort to get found on the web. In many cases it's not the lack of money, but the lack of understanding.
But when you say search engine marketing reaches 114 million people - their eyes boggle.
What I found interesting about these stats was how much higher the impressions are for the top few and how quickly it goes down from there.
I wonder though, if these numbers include all the banner ads run by Amazon and the like affiliates throughout the net or if these numbers are from the impressions the company paid for and don't include affiliate numbers. Any ideas?
Good find, thanks. I love showing stats like this to potential SEO clients who still *don't get it*.
Ditto. This article deserves more attention... It's one of the most effective such articles, and one of the most quotable, that I've seen in a long time. Thanks.
google 39%
yahoo 30%
msn 29.6%
aol 15%
ask 8.49%
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122.09%?
