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But can I draw the conclusion that EVERY software out there is not worth buying? (viewing the fact that there are free tools that check keyword density, PR and link popularity.)
All you need are the free link pop and broken link checkers, Overture keyword tool and then splash out on a very good web stats service. All the rest is done by hand.
It's like comparing a microwaved Roast Beef and Yorkshire Pudding dinner with your Mum's homecooked dinner - no comparison.
A software tool for developing content QUICKLY - such as a wysiwyg web editor like Front Page or Dreamweaver. Content is king, so get writing IMHO.
A tool for tracking - yes, tracking is soooo important - for moral if nothing else. But really - for ROI measurement.
A credit card - I find this to be an invaluable tool for SEO. Particularly for working with Positiontech and Yahoo Directory. OK - it's not software, but it seems to integrate nicely with online applications :)
WebmasterWorld - invaluable resource tool - I recommend using a tailored Google search on your Intranet which can search WebmasterWorld exclusively. Works much better than WebmasterWorld's own search facility.
Yes - of COURSE we all use tools for SEO. You think we could do this job without them?