Does Joe Sufer *really* care about search quality?

looks like he might

[NFFC]

UK Plus, a sad tale [traffic.alexa.com] but they underestimated Joe.

Looksmart and epotting the prime suspects in the death of UKplus. Joe ain't too fond of the full blown PPC model.

[mat]

Yeah, but is that just (Brit) Joe Surfer?

I've never been convinced by the 'Brits don't click on paid ads, they prefer the integrity (perceived, natch) of the genuine listings' versus the 'Americans'll click on them because, hey, if they can afford advertising they must be kosher' argument.

Nice to think that this fuels the oil and water camp, however.